You could easily take that personal website or blog that you’re goofing around on and start to make some serious money from it. To do this, however, you need to learn to optimize your site so that search engines are able to find you. We’ll arm you with some powerful knowledge in this SEO-based article.
Make sure that as you develop your site you are keeping the people that are going to be reading your site in mind. As important as it is to get the robots’ attention to bring your site up, you want to be sure that the content that is included is going to capture the interests of the people reading the site.
Keep graphics to a minimum to have the best search engine optimization. Most search engines can’t spider the content of graphics, so any text hidden within won’t add to your keywords. Flash is the same way, although you can place the text from it in a tag within your code.
Post new content regularly. You might be able to build the core of your website in a few days, but make sure you post new items. Visitors will stay interested in your website only if you update it, and posting new content will attract search engine spiders more often, which means you will be indexed more regularly.
Consider creating secondary sites in subdirectories on your main domain name instead of buying an entirely new name. New domains are basically held in purgatory by Google until they reach a certain age. Therefore, it’s very difficult to get them to rank highly on the results page. Instead, using an established domain will give your new site automatic page rank.
Unfortunately, there are some great technical aspects of websites that can hurt your search engine optimization. For instance, you should avoid Flash plug-ins if you can allow it. Flash uses images, and search engines only read a site’s text to determine its relevance. Even if you have great text content within Flash, most search engines won’t be able to detect it.
Set up your site so that your oldest articles will still provide access to your most recent content. You may make a blog post that goes viral so that 2 years down the road you are still getting hits on that page. If you make sure that that old post gives easy access to your main page and recent links you’ll be more successful in your results.
You should use proper anchor text when you are setting up the interlinks for your site. You will want to avoid certain words, as they will not assist you with the optimization. Someone who specializes in search engine optimization will be able to help you find the proper anchor text to use.
Knowledge is power, and anyone to tell you otherwise does not know anything at all. Search engine optimization requires some specialty skills, a lot of time, and plenty of practice to make sure that you are learning every technique. The tips in this article are enough to get you started, but you should never stop learning about the subject.