Why you should not game your NPS score.

Several people have asked me for tricks on how to artificially boost their NPS score.  That question immediately sends off red flags that scare me.  Why would you want to artificially boost your own NPS score and data?  If so then your NPS data is meaningless and has turned into nothing more than a vanity […]

Continue reading

Keyword Selector Tools and SEO

Keyword selection is one of the primary procedures to have a search engine optimization (SEO) strategy implemented. It is extremely important that the right keywords are selected by businesses for their advertisements in order to maximize an online advertising service and gain profits. An advertising campaign can be deemed worthless is the wrong keywords are […]

Continue reading

Is Search Engine Optimization Cost Effective

Whenever I buy any Internet tool or service that is connected with my online businesses I always ask myself, will this particular good or service bring me enough additional revenue to pay for itself? In the language of marketing this is known as “return on investment? or ROI. It can also be called cost effectiveness. […]

Continue reading

Avoiding Working Memory Overload in your Surveys

Today I want to discuss what Working Memory Overload is — and how dangerous is can be in your Surveys. In short, Working Memory Overload is when your survey and/or questions puts a cognitive burden on your respondents working memory.  This working memory is considered short term and often used to process a question while formulating a response.  By […]

Continue reading

How to Define Affordable Search Engine Optimization

How do you define affordable search engine optimization ? Search engine optimization that is cheap can certainly not be defined as affordable search engine optimization as such low cost services that are provided are either not 100% effective or do not cover all the aspects of SEO. Affordable SEO service is one which not only […]

Continue reading

What is the Net Promoter Scale?

The Net Promoter Scale is a customer loyalty metric developed by Fred Reincheld, Bain and Company along with Satmetrix.  It was published in the 2003 Harvard Business Review entitled “One Number You Need to Grow.”  They call it officially the Net Promoter Score.  Here ww will reference it as the Net Promoter Scale. In short […]

Continue reading