Running a successful banner advertising campaign can be very difficult and time consuming. That is why the Dimbal Banners module works hard to alleviate some of the stress and difficulty of running a banner advertising campaign. In this article we will look at some of the ways that the Banners module helps you run a better campaign.
The two most important factors to a successful banner advertising campaign is 1) the banner ad itself and 2) the banner ad placement. The Banners module has several tools to help you maximize your return with respect to both of these critical factors.
The Banner Ad
Let’s first look at the banner ad itself. One of the strongest features of the Banners Module is the ability to deliver your ads in display zones. Display zones are logical groups. Using display zones you can place multiple versions of the same ad and the Banners module will randomly select and ad from the group. After a period of time you can analyze the performance of each ad and determine which ad provided better results.
For this example, let’s assume that your site sells widgets. You and your teammates have worked hard to come up with 3 different versions of the banner ad and you can’t decide which one will truly perform better. Using the Banners software, create 3 different banner ads, one for each banner ad visual that you have. Then create a display zone that will hold your 3 banner ads. Once the zone is created, add your 3 banners to the zone. On your website you can now display your banner ad zone (instead of the banner ad directly). On each request, the Banners module will randomly select one of the 3 banners for display. Impressions, clicks and conversions are tracked individually for each banner. Once you have enough impressions collected you can analyze which banner ad provided the greatest number of clicks.
The Banner Ad Placement