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Maybe you've heard the term search engine optimization before, but never looked into it. Maybe you have no idea what it means, and are trying to find out. Search engine optimization is the process of making your site appeal to search engines, and this article will show you how can make it work for you. Here are some tips to get you started.
Cover all your bases and branch out from text article. Try doing a podcast, or a video blog, which people can take with them and view on their phone or tablet. Include content that gets people talking, like a blog post that asks for reader input. The broader your appeal, the larger your audience.
As you design your website and add new technology to it you need to make sure it continues to be accessible to all browsers on all platforms. Consider cell phones, tablets, and different screen resolutions as you test and tweak your code. The larger the number of people who can appreciate your site, the greater your audience will be.
Spiders will not be able to index pages that cannot be crawled. You should include a site map that will help spiders find all of the great pages of your site. It will also help the spider grasp your site's hierarchy. If your site has a navigation menu that is hard-to-crawl this will come in very handy.
An effective technique in the world of search engine optimization involves incorporating relevant keywords in URLs themselves. It is always optimal to have critical keywords as part of the domain name itself, but it is also useful to have them within the file name or directory pathway of your URLs. This helps search engines identify yours as a site most relevant to users based on the terms they most frequently use to find a particular type of content.
Diversify and specialize your content to expand your website into a metropolis of fabulous information. If you have a few pages with broad topics, you have less for the search engines to index and readers won't have a reason to read it since it won't have much information. Many pages with very topical information, give the search engines more to look at and your audience something worth reading.
Feel free to use the meta keyword tag, but don't include too many words. Use only your top 3-5 phrases of 2-3 words each, and make sure those words are also repeated in your copy. The meta keyword tag has mostly depreciated, but there are still some search engines that make use of it.
When using "You Tube" for your SEO methods, always pay close attention to the video's category. They have four available options, and when people use category searching, videos in opposing lists will not be listed. The options are rather obvious, but make sure you choose what you believe will best suit and benefit the video's visibility.
No matter how knowledgeable you are about the subject. These tips should help you to boost the page rankings of your website. As you follow the advice in this article, you'll gain a better understanding of search engine optimization and how it affects your site. Soon, you'll be telling others what they can do to optimize their sites.