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Meta Tags for Beneficial SEO Results

Posted: Dec 15, 2016

Title and Description Meta Tags

Metatags are important to your website or blog if you want beneficial SEO results. One intriguing thing that I have found out in my years as a web designer is that the Keywords Metatag typically makes extremely little distinction in your search engine rankings and placements. Rather I focus on 2 other metatags to help enhance my SEO efforts and get better rankings in search engines.

  • Title Metatag
  • Description Metatag

These two metatags are important to attain any SEO objectives that you may have for your site. Let's look at them in more depth.

Title Metatag

Any webmaster who comprehends SEO will admit that the Title Metatag is one of the most vital metatags you can have on your site. I concur with them. The title metatag is one of the couple of (if not the only) metatag you consist of that your visitors in fact see. The title metatag likewise assists you as an author to summarize exactly what the bottom line of the page is. When you start authroing a page you ought to already want what keywords you want to be targeting. Keep in mind that you should concentrate on common search expressions that you as a user would use - rather then a random string of words. Your title metatag should match the keyword search phrase you are targeting in your material. Browsers will pick up the phrases they want from your page material - if they see matching expressions in the title then it just assists strengthen your position.

Title Metatag Character Limit

Many web internet browsers only reveal the very first 65 characters of a title metatag. Sometimes i go over in length - I normally try to ensure that my most crucial phrase and search terms are consisted of within this 65 character length.

Title Metatag Reuse

Be extremly cautious about having two pages in your website with the precise same title tag. If your site needs placing the name of the company into the title metatag, I recommend doing it at the end of the title (except for your designated landing or house page). The reason for this is that if you put your company name in the front of every page, then all of your pages will be contending against each other for searches against your company name.

Title Metatag and Landing Pages

Each major focus of your site need to have a different landing page and associated title page. Lets assume you have a news website with 5 classifications. Although your web page lists out the leading posts from each classification for fast reference it is important to have a landing page dedicated to each major category. This landing page should have a special title metatag that describes the post category. Although your visitors who arrive on your web page might not always connect with this special classification landing page - it assists to explain the news classification to online search engine. When they see the title tag describing the page they will be able to direct users who are looking particularly for that classification of material.

Description Metatag

The description metatag is the other metatag that I feel is crucial for good SEO outcomes. Your users do not necessarily see the contents of this description tag, it is utilized in a very popular place. This tag is typically used on the online search engine results page that users scroll through to choose which link to click on.

Description Metatag Character Limit

Like the Title Metatag, most web internet browsers have a rough character limit for the description metatag. This limitation is 140 characters. If you wish to go longer then feel free to do so - but always guarantee that your most important phrases and ideas are within the first 140 characters.

Description Metatag in Search Results

Often search providers will grab a snippet from the material of your page to display on their search results page page. When they do this the sample paragraph can typically be read out of place and misconstrued. Users may not click on your link as the provided sample makes no sense to them. When you offer a description you get a chance to tailor that paragraph of text to ideally entice the user to click your link.

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