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To Tweet or To Blog - Twitter vs Blogging

Posted: Mar 16, 2015

Twitter vs Blogger


You don't have to dump your blog in favor of Twitter, but you could if you wanted to, because Twitter functions like a blog. The only difference between Twitter and your blog is that with Twitter, your posts must be 140 characters or less. 

Twitter is one of the hottest social networking sites on the internet today. Users include large corporations pushing their products and single individuals posting about their cats. You can post as often as you want, but keep in mind that you want to keep it fresh. 

You may have written the next great American novel, but people don't want to hear about it every 5 seconds. After a while of this bombardment, your audience will tune out and turn off. This isn't what you want. 

You want your followers to get to know you as a person, and your product as something to try out and tell others about. Post what's important, or what's new, or what's on your mind. Engage your followers with clever hooks like polls, surveys, trivia questions, or mini contests. Show your followers you aren't just an ad factory. 

When it comes to social networking, communication is what it's all about, so find fun, professional ways to communicate to the world about you, your goals, or products and services. 

Be sure to answer Tweets sent to you. Offer your honest but diplomatic opinion. Be friendly. Twitter's 140-character limit may actually work to your advantage. People may not have the time to read through a lengthy blog post. But a Tweet is short and sweet, and Tweeting can be done on a cell phone, laptop, or home computer. 

You can build a big customer base as well as loyal relationships. When you open a Twitter account, make sure you put a real photo of yourself, and let everyone know, business and personal contacts, that you now use Twitter. Give them your Twitter contact information. Be helpful on Twitter. 

If you are promoting your new photography business, don't just keep spamming your followers with prices and packages and deals. Show off some pictures, offer a few tips on how to improve photography skills, tell an occasional anecdote about a memorable photography shoot or person you photographed, maybe a celebrity or pet. 

Put Twitter in your browser so that it will remind you to Tweet. Add Google Talk so that you can keep up with your followers' tweets without using a browser. A blog is often seen as a journal or diary, whereas Twitter is more of a quick, immediate way to chat with your followers. If you aren't sure about Twitter, don't ditch your blog. Do both until you decide whether to blog, Tweet, or both.

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