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Mobile marketing is a relatively new type of advertising. It is no longer the preserve of large organizations. Now, anyone can get involved, and reap big benefits. Check out these great tips.
You are going to want to take the time to develop a solid plan before you start your mobile marketing campaign. You are not going to gain anything from the campaign if you do not take the time that is needed, to properly develop a marketing plan through mobile means.
When sending out messages for mobile marketing, let your customers know that you are sending out messages for a special mobile marketing promotion. You might have to create your own excitement about it by generating flyers and submitting press releases. It does not matter how you get the word out as long as it gets out.
Engaging with your customers is incredibly important in mobile marketing, so it's a good idea if you have some line of contact open with them. Whether they can reach you via a forum, your IM handle, or by some other method, make sure you're keeping the lines of communication open with your customers.
Separate your customers. If you have a business that offers many different types of products or services, you may want to poll your customers to find out what they most want to hear about. Doing so can give you separate lists of customers with similar interests, so you will be able to send them information pertinent to them.
Text based ads are more effective on mobile platforms than ads using graphics. Download speeds on mobile devices are often much slower than on computers, and downloading large amounts of data can also be costly. Using large graphics files will not only annoy your target audience, the ad might even take too long to download for them to be able to view it.
Do not make mobile marketing a goal. You will not be successful if you rely only on this kind of marketing. You should approach mobile marketing as a way of communicating with your audience, among other techniques of marketing. This method might be more appropriate for a certain group of customers.
Try conducting a usability test prior to actually launching your mobile ad campaign to make sure it goes smoothly! Send the ad in a small test circle to include yourself and trusted friends or family. Ask for the honest input of everyone and ask yourself if you like the ad and would be persuaded by it!
On your website and your mobile site, have links to your social networking and other affiliated sites. Company videos on YouTube, Twitter page, Facebook's page, Google+ page, or Foursquare any resources that you can provide to your customers to give them more information about your business and who you are.
This advice will be more than enough for a beginner to get started with. Hopefully there is one or two things that even those who are experienced at mobile marketing can implement too. Mobile marketing is a superb means of communicating your business's message. If you do it well, you will see a difference in your bottom line.